Direct Response TV
Not tried DRTV advertising before? Tested it but couldn't make it work? Using DRTV but want it to work harder? If you can say yes to any of these questions, you should be talking to us.
If you're worried about the cost of getting started on TV, don't be.
We have partnerships with low cost production houses and we pride ourselves on turning around great quality creative whatever your budget. What's more, when it comes to the airtime our TV team has experience on both sides of the fence - in airtime sales and agency planning & buying. Therefore we know how the system works, what airtime should cost and how flexible the DRTV media channel can really be.
And when it comes to buying, we work with an agility that most large DRTV media agencies can only dream of.
We are happy to buy airtime by the month or week — and we even buy next-day airtime if that's what our clients need!
For our planning, we use industry standard research (Barb/DDS & TGI), competitor activity and any historical results (if available) to select TV channels to test. Then, once your DRTV campaign is underway, we will constantly analyse the results, allowing us to refine the airtime to minimise risk and maximise return.
We do not negotiate share deals that tie up spend to certain Sales Houses (e.g. ITV, 5, Sky and C4) because this is counter-productive. We operate with complete independence and no restrictions. It's the way we like it — we are free to buy into whichever channels are working best for our clients.
Whether you have a £25k test budget or an annual DRTV spend in the millions, talk to us about how we can make your TV advertising work harder.
