National Press & Magazines
The best value for direct response advertisers is always found in the short term (or distress) press marketplace. So that’s where we do most of our buying. We make sure that the display and classified sales teams at the key national press and magazine publishers all know we’re ready to deal. But only if the price is right.
You can always trust us to negotiate market leading rates based on our vast direct response media buying experience.
We have built up a very loyal contact list and maintain excellent media owner relationships. They know that our clients are purely response focused and that we need our campaigns to work as hard as possible. And it's not just about rate — we also want best possible position and most relevant editorial. This added value can make all the difference.
Proven planning experience with focus on your bottom line.
When we plan your campaign, we have an approach proven through years of experience.
- A pragmatism applied to your direct response media plan that generates the best possible value
- Recommendations based on experience, including: title choice, size of ad, colour vs mono, section of paper, and creative message
- A structured test of the most relevant titles and sections with an ad sized to deliver cost efficient results
- Rates that are as good (and often better!) than anything you've had before
Artwork and production support.
We have an in-house design, artwork and production team that enable us to prepare and supply great ads quickly. Having this resource in-house gives us an advantage over “media independents”. We can always respond to short term press and magazine late space offers extremely quickly, moving from buy to ad supply in the shortest possible time.
If you want to get more from your press and magazine budgets, call us.
